Barry Manilow Exclusive Album Release Event
When legendary performers look to market their own latest releases, they turn to Empire Entertainment to help present them in their best light. Such was the case when Barry Manilow and BMG released Barry's newest album, "The Greatest Songs of the Fifties," and sought to perform selections of this material for an exclusive audience of influential New Yorkers and music industry executives. The event was held at the spectacular Allen Room at Jazz at Lincoln Center and featured a cocktail hour, an introduction speech by legendary label executive Clive Davis and a fifty minute concert during which Barry performed both Fifties classics and his greatest hits. Performing high above Columbus Circle with the lights of Central Park as a backdrop, Barry performed such great classics as "Mandy," "Made it Through the Rain," "Copacabana," and "I Write the Songs" as well as selections from this new album such as "Unchained Melody," "It's Not For Me to Say," "Moments to Remember" and "Venus." Onstage Barry performed with a large orchestra including a horn section, background vocalists, and dancers. Barry performed both at the vocal microphone and at the piano. The evening ended with a streamer burst and a standing ovation as Barry concluded this rare New York concert appearance to thunderous applause. For this program Empire helped to coordinate all logistics and supervised production, interfacing among Barry Manilow's camp, Jazz at Lincoln Center and various outside resources to provide the highest caliber production quality.
When the stars present themselves, they turn to Empire to help them produce the show.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
