Commercial Spots for Donald Trump and The Bayrock Group
When Real Estate Developer Donald Trump wished to thank the Phoenix City Council for approving his plans to build a 40-story luxury condo-hotel in Phoenix, Arizona, he turned to Empire Entertainment's Film & Video Division to produce the 00:30 second commercial spots for television and radio. Working closely with Bayrock Group's marketing department, Empire presented the Bayrock marketing department with a number of ideas, and chose to go with a straight forward, and simple approach to the commercial spot.Mr. Trump sits in his office saying thank you for the city council's approval that allows him, and another company, Phoenix-based Westcor, to build taller buildings than the present city ordinances allow.
As Mr. Trump speaks about the economic benefits his Trump Phoenix will create, beautiful renderings of the proposed multi-use, luxury destination are shown on-screen.The Phonecians for Smart Growth support Mr. Trump and the Bayrock group, pointing to the economic benefits a project like Trump Phoenix provides the city of Phoenix, including 1.4 million dollars of tax revenue annually, over $900,000 generated annually for phoenix schools, and jobs.An opposition group called "People Organized, Exercising Democracy" contends that tall building projects inhibit the enjoyment of Camelback Mountain, and they have collected petitions to force a citywide referendum on the issue.
Empire Entertainment's Film & Video Division creates Film, Video, and DVDs to assist companies with their marketing and communications messages.Empire's Film & Video unit have produced many industrial and private projects and were involved in the production of the 2006 Oscar Nominated film, "Capote," and Empire's two principals won the Emmy award for outstanding achievement in News & documentary programming for their first long-form project, a documentary motion picture entitled "The Cruise," directed by Bennett Miller. The Cruise tied with ABC News' Millennium coverage for this prestigious award. Empire's Film and Video division can produce any kind of film & video required by corporate clients including commercials, music videos, television pilots, long form projects, and corporate industrials for training, sales & motivation.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
