Empire Books Legend John Fogerty in The Wake of Hurricane Katrina
When one of the world's largest global software firms suffered an event-disrupting blow, it called on Empire Entertainment to turn a negative into a positive. Hurricane Katrina ended the client's plans to hold their annual "kick off" meeting in New Orleans. Both date and venue had to change in the wake of the catastrophic storm. But in planning for the new event in San Antonio's Conventiuon Center Arena, Empire acted quickly to secure an act that would not only blow the audience away, but that would also connect to New Orleans and speak to the upheaval in the Big Not-So-Easy-Anymore.
Empire landed the bayou's own, John Fogerty, best known as the voice of Creedence Clearwater Revival to perform a headline concert. The result was an ecstatic audience who swayed and danced to a stream of smash radio hits including "Proud Mary," "Bad Moon Rising," "Fortunate Son," "Have You Ever Seen The Rain?", and "Centerfield," to name but a few.The spectacular evening ended with a lengthy meet and greet, where the very affable John Fogerty chatted with guests and posed for pictures.
Empire is a leading provider of headline musical talent for events around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
