Empire Delivers The Black Crowes for a Hard Rocking Night of Corporate Entertainment
When one of the world's largest manufacturers of consumer electronics wanted some "different and exciting" entertainment to energize their sales team in order to launch their new portable global positioning device, they turned to Empire for help. The chosen talent would not only have to appeal to a predominantly young and male audience, but they would also need to be affiliated with the company's interests in the recording industry.
Working carefully through both corporate channels and the band's representation, Empire was able to negotiate and secure a performance by legendary southern rock and rollers, The Black Crowes. From the moment the Black Crowes exploded onto the stage, it was clear that this would not be your standard corporate show. The band played, loud and loose, like it was a sold-out, 1991 show at the Bowery Ballroom in New York City, and their lives depended on delivering a memorable performance. The 2500 strong crowd rocked to Chris Robinson and company's long, winding jams and uplifting hits, including "Hard To Handle," "Jealous Again," "Twice As Hard," "She Talks To Angels" and Remedy among others. As the adrenaline-pumped audience exited the ballroom of the posh Westin Kierland Resort, the client quickly declared the concert "A home run!" A casual meet and greet followed the concert, with the gracious band members joking with guests and posing for pictures.
Empire is a leading provider of headline musical talent for events around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
