Empire Japan Office Produces Title Sponsorship Package of Rolling Stones 2006 Japan Tour
When one of the world's most respected internet brands was looking for a major entertainment marketing property in Japan to sponsor in connection with its Spring 2006 promotions they turned to Empire Entertainment's Japan Office for ideas. Empire Japan, working with advertising agency partner Frontage, Inc., identified the upcoming Rolling Stones, "A Bigger Bang Tour," as the perfect promotional opportunity and one that would offer extremely high visability throughout the Nation of Japan. Through careful negotiations with local partners, Empire developed a robust title sponsorship package and provided support throughout the process from contracting through to completion.
The full suite of sponsorship benefits negotiated for the client included logo inclusion and title mention of sponsor in all official media, on-line usage rights to video and images of the Rolling Stones Japan tour, a corporate client meet-and-greet with the members of the Rolling Stones, as well as on-line concert tickets promotional sweepstakes. The response from customers and clients to the promotion was tremendous, and when the Rolling Stones hit the stage - from Tokyo to Sapporo - there was no doubt as to why. With their unique energy and charisma, the Stones thrilled the nearly 150,000 fans at their 5 Japan shows with their hits including classics such as "Start Me Up", "Jumping Jack Flash", "Sympathy for the Devil" and "Jumpin' Jack Flash" in their sets.
Empire Japan is proud to have played a role in the planning and execution of the Rolling Stones 2006 Japan tour sponsorship, and to continue to support an ever-growing field of corporate sponsorship and marketing promotions.
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