Empire Entertainment Delivers Los Lobos to Perform at a Trade Event Sponsored Party

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May 1, 2006

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It is hard to believe that multi-Grammy winners Los Lobos have been performing consistently for over 30 years. However, this hard-rocking band from East L. A. has earned a reputation as one of America's most highly-acclaimed and successsful Latin / Rock crossover acts. Moreover, they are an amazing party band. When a technology client wanted to hold a major customer event at the Orlando House of Blues, they and their event logisitics team turned to Empire to sscure a nationally-known headline act that would suit the venue.

Empire, in turn, delivered Los Lobos who performed a concert that was nothing short of magical. Los Lobos jumped right into their massive song list that features songs from the La Bamba soundtrack, however, as soon as they launched into The Grateful Dead's "Bertha" the crowd exploded in dance. David and Cesar, two of Los Lobos' principal performers, invited as many attendees as possible to join them on stage for this "classic" and the party kicked into a high gear that lasted the rest of the evening, even after bars closed. After the show Empire Entertainment organized a loose meet and greet without the customary, stiff photo reception line, and instead guided the large gathering of guests to meet the band in an informal reception as the group signed as many set-lists, CDs, T-shirts and jackets as they could before leaving the venue. The band even took their bows on stage with attendees arm in arm and finished their double encore set with Neil Young's classic "Cinnamon Girl". Their triple guitar rendition was a powerful climax indeed.

Empire is a leading producer of sponsored trade events and event marketing parties that take place surrounding major trade shows such as The Consumer Electronics Show, The North American International Auto Show, the Magic Show, etc.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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