Empire & LiveLab Bring FOX's Family Guy to Life for the FOX Broadcasting 2006 Upfront Presentation
In the world of television advertising, nothing is more important to the networks than the annual "Upfront" Presentations which take place in New York City each Spring. On May 18th in New York City, it was Fox Broadcasting's turn to deliver a knockout performance to impress the most important advertisers. The decision was made to create an opening sequence based on FOX's hit animated series "Family Guy."
Fox producers needed an opening entertainment segment that would start the show in a witty and playful fashion and make use of the show's creator and co-star. FOX needed a creative team with the ability to develop a theatrical concept, cast, choreograph and handle all aspects of a live performance piece, and thus, FOX turned to Empire Entertainment and LIVE LAB. LIVE LAB worked in conjunction with the Fox Creative Services team to produce a Las Vegas-style production number that paralleled the opening sequence of Family Guy, complete with Broadway / Showgirl style dancers! Seth MacFarlane, the creator and star of "Family Guy", along with Alex Borstein, the voice of Lois Griffin, had the lead roles while the dancers turned the performance into a stunning spectacle complete with a Rockettes-style kickline.
LIVE LAB once again proved that they are the premier choice for building and designing innovative and customized performances. FOX Broadcasting relied on the skills of LIVE LAB's team of creative professionals to set the tone for the Upfront event, and LIVE LAB delivered with a piece that started the event in style and with laughs and applause!LIVE LAB: If you can dream it, we can build it.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
