Empire Produces The New Cars Featuring Todd Rundgren for a Very Special 50th Birthday
A 50th birthday party only comes once in a lifetime, so when a highly accomplished investment banker and New York socialite threw his half-century soiree, Empire was called upon to make it an unforgettable night. Empire's task was to deliver a concert act that would get the Boomer-age crowd dancing with a string of upbeat and recognizable hits. Seeking something fresh, Empire secured The New Cars featuring Todd Rundgren -- before the act had even played their first public/ticketed show! The band performed on a dazzling stage designed by Empire to seamlessly blend with the exquisite, existing decor of Four Seasons restaurant, which is not designed for live performances.
As is often the case, Empire worked with the venue to find solutions to the many challenges of presenting a major headliner in a small space including power, lighting, audio considerations, etc. The New Cars, which features members of the original Cars, played the hits one after the other including "Just What I Needed," "You Might Think," "Drive" and many others and the high-spirited crowd danced the night away.
Empire is a leading producer of social and personal events for discernng clients worldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
