Empire Stages Public, Outdoor Concert Festival Event in New Jersey's Liberty State Park
When Liberty Event Management, best known as producer of the New York / New Jersey International Boat Show, received permission to hold a public concert at Liberty State Park, they turned to Empire Entertainment to help them develop and present an outdoor, concert festival event.The inaugural LibertyJAM concert was conceived and developed to raise money for The Friends of Liberty State Park, a 501(C) (3) not-for-profit charged with the mission to improve Liberty State Park and bring meaningful attention to New Jersey's beloved urban waterfront state park. The Friends of Liberty State Park plan to fund tree plantings and other major developments in the Park, such as a picnic pavilion, and the renovation of a historic rail station where immigrants once disembarked to start their new lives here in America.
Empire Entertainment and Liberty assembled an amazing line-up of talent with a very broad appeal, in only eight weeks. Bands on the bill included homegrown Jersey favorites like John Eddie, Patti Smith and up-and-comer, Exit 105. The bill also featured The Fab Faux, The Smithereens, Los Lobos, George Clinton & Parliament Funkadelic, and Cheap Trick.Leading up to the show date, Empire Entertainment provided production consulting to the promoters and staffed key positions such as Production Managers, Stage Managers, Talent Logistics and credentials personnel.Although the weekend was dampened by some rainy weather, all of the concert performances went off without a hitch, and the promoters are already planning next years LibertyJAM with the goal of creating the NYC/NJ Metro area version of Bonnaroo or the Coachella Music Festival.
Empire is a leading producer and consulting producer of public events and festivals, providing talent booking, production & logistics management, sponsorship activation and onsite event management. All images for this story were photographed by Richard Lynch.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
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To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
