Empire's Film & Video Division Delivers a Key Video for a Latin American Not-for-Profit Event

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June 1, 2006

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The World Education & Development Fund is a not-for-profit organization that seeks to transform lives and reduce poverty by supporting high-quality education for poor children throughout Central and Latin America. To accomplish this, The World Education & Development Fund partners with efficiently run religious and secular private schools, as well as with education projects serving public schools, operating in poor communities.When World Education & Development Fund needed a new video to premiere at its 2006 Education Leadership Award dinner, it turned to Empire Entertainment's Film & Video department to produce a five-minute piece.

The video would communicate that the most effective tool to help people help themselves out of poverty is a high-quality K-12 education.The video premiered at the 2006 Education Leadership Award dinner, which took place in the Ballroom on the 36th floor ballroom of New York's Mandarin Oriental Hotel, overlooking central park. Founder and Executive Director, Luanne Zurlo kicked off the evening by thanking the attendees for raising over $1.6 million and then introduced the video that played to 400 black-tie attendees who were there to honor Claudio X. Gonzalez Laporte - Chairman & CEO of Kimberly-Clark de México with the 2006 Education and Leadership Award.The video opened with the Universal Declaration of Human Rights, and then intercut images of abject poverty with images of children, and startling statistics about Latin American education such as the fact that "Nearly half of Latin American children do not make it past the 5th grade" and "50% of Brazilian 15-year olds are functionally illiterate." A haunting music bed reinforced the stark images of the children, who are the future of Latin America.With the introduction of the World Education & Development fund's Logo and a voiceover discussing World Fund's mission, the mood of the music and images transitioned to an upbeat and hopeful theme to illustrate the success of World Fund's partner education programs.

Poignant on-camera sound bytes by Claudio X Gonzalez Laporte, and his son Claudio X Gonzalez Guajardo reinforced the evening's message that raising the quality of K-12 education in Mexico, Argentina, Chile, Columbia, Venezuela, El Salvador, Peru, and Brazil will make for a very different, and better future for these children, and their countries.The crowd silently listened while the images played across the multiple screens. With the final call to action, and the fade-up of the World Fund website, there was a rousing and inspired round of applause. Next up was Francisco Rivera, a graduate of Mano Amiga Chalco in Mexico. Francisco told a heartfelt story about his mother's inspiration, and how he overcame his difficulties and fears of learning at Mano Amiga Chalco. Although Francisco admitted some nervousness reading his words to the dignitaries, he overcame all obstacles and demonstrated the set of values he had learned: Respect, Responsibility, Perseverance, Generosity, Gratitude, Family Values, and Civic participation - all hallmarks of the World Fund's Educational programs. Francisco's speech resulted a standing ovation, and Luanne Zurlo took the podium to award Claudio X. Gonzalez Laporte the 2006 Education and Leadership Award. Keith Sherin, Chief Financial Officer, of General Electric presented Mr. Gonzalez with the honor.Other notables in the audience included Carlos Slim, the Honorary Chairman of Telefonos de Mexico, and Shelly Lazarus, Chairman and CEO of Ogilvy & Mather Worldwide.

Empire Entertainment is a full-service film & video production house capable of handling virtually any form of film & video project from conception to delivery.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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