Best-Selling Author Malcolm Gladwell to Deliver a Company-Wide Marketing Keynote
When one of the world's most sophisticated corporations wanted a keynote speaker who could deliver the right closing message for their important, company-wide marketing symposium, they turned to Empire to recommend appropriate candidates. The chosen speaker would need to be able to hold the attention of an audience at the end of a long day of meetings, entertain and inspire them, and also deliver some important messages that would reinforce and underscore the content delivered by speakers earlier in the program. Empire was able to recommend and ultimately deliver best-selling author and one of the world's leading contemporary voices in marketing theory, Malcolm Gladwell, to deliver the keynote address. Gladwell's insightful best-seller, The Tipping Point, talked about the factors that turn small developments into full-blown cultural phenomena - the holy grail of marketing.
Gladwell's newest book, Blink: The Power of Thinking Without Thinking, is about the power of intuition and the decisions we make based on our first impressions. Understanding of the messages of this book are also essential to understanding the minds of the today's consumers. Gladwell's entertaining speech and question & answer session were able to meet the client's objectives perfectly. Gladwell's anecdotal and often humorous presentations keep everyone engaged until the very end of the marketing meeting and the substance of his remarks complemented the overall meeting content perfectly.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
