Japan Society's Centennial Gala
Japan Society is an immensely prestigious philanthropic organization dedicated to building economic, political, and social relations between the United States and Japan. To celebrate the milestone of its centennial, Japan Society turned to Empire to co-produce their gala. In doing so, Japan Society recognized Empire's unique position as a world-class production company with offices in New York and Tokyo, as well as Empire's ability to design and plan an event of the highest caliber. Because of Empire's unique understanding of Japanese sensibilities and aesthetics, Japan Society was guaranteed not only preeminent event production expertise, but also distinctive creativity with international perspective. The sparkling gala took place at the Hilton New York in Midtown Manhattan.
The evening began with three separate exquisite cocktail soirées with sponsor banners strategically placed throughout the receptions. Cocktails were then followed by an elegant dinner in the main ballroom that had been transformed into a sophisticated atmosphere with Japanese décor. Custom made silk shantung linens in deep red with complementing white runners provided an aura of richness to the dining room tables, which were strategically illuminated with pin-spotting and ambient décor lighting.
The stage program included some of the most influential individuals in the world. The Honorable William J. Clinton served as keynote speaker, discussing the critical significance of the friendship and alliance between Japan and the United States. The Honorable Senator John D. Rockefeller IV gave centennial remarks and presented the Japan Society Centennial Award to Dr. Shoichiro Toyoda, Honorary Chairman of the Toyota Motor Corporation. The 1,000 guests were given the extraordinary treat of a spectacular performance by Japan's National Living Treasure kabuki actor, Sakata Tojuro IV. Also in attendance were The Last Samurai actor Ken Watanabe, and Star Trek's George Takei, who served as Master of Ceremonies for the evening.
For this centennial gala, Empire served as event co-producer, working with Japan Society's Special Events Department to coordinate all aspects of the production and décor of the elegant and flawless evening. The evening was a significant success, raising over $2 million for this prestigious not-for-profit institution.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
