Two Outdoor Concerts in Two Different Denver Stadiums in Two Days
When one of the world's premiere companies wanted to put on a show to impress their international partners, they turned to Empire Entertainment to produce two world-class customer events, in the Mile High City. The first show was for the company's American partners. For this audience, Empire booked one of America's great rock bands, Huey Lewis and The News. Taking place at Invesco Field, home of the Denver Broncos, Empire produced an outdoor, field-level event with the Rocky Mountains in the background. Attendees were treated to Huey's greatest hits, including ‘Power of Love,' 'Hip To Be Square,' and ‘The Heart of Rock and Roll' among others.
For the conference's global partner event, the party moved to Coors field, home to the Colorado Rockies baseball team. This audience of several thousand persons represented attendees from over 100 countries. To attract and hold this diverse audience, the entertainment had to have truly global appeal. Based on Empire's recommendations, the client approved a selection of three tribute bands to perform internationally recognizable music to rock the crowd all night.
Opening the show was San Francisco-based Neil Diamond tribute band, Super Diamond. With the guests clapping along, the band performed Neil Diamond classics like, ‘Forever in Blue Jeans' and ‘America'. Immediately following their performance, the Abba tribute band, Bjorn Again, performed the to standing crowd. Dressed in full, authentic Abba costumes, Bjorn Again played the Abba hits with their own modern twist. Just as the sun was setting, they performed ‘Dancing Queen' to the already dancing crowd. For the finalé, Empire chose the world's preeminent U2 cover band - Elevation. The Chicago-based band, featuring a Bono look-a-like frontman, absolutely rocked the audience by singing all the U2 classics including 'With or Without You,' 'Vertigo' and 'Elevation' and getting the 5000 + person audience singing along with every song. The evening ended with an encore of 'Desire' and a massive firework display that shortly followed.
For this multi-day event, Empire booked and produced all aspects of the musical entertainment including the construction of massive outdoor staging in the demanding environment of grass field stadiums. Despite challenges of thunderstorms on both evenings, the events were flawless.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
