Empire Serves as Production Company & Video Producers for a Major 3 Day Business Conference

When one of the world's most respected corporations was planning a divisional summit, a conference held once every seven years, they turned to Empire Entertainment to serve as production company to manage all creative & technical production and video production. Completely branded around a logo designed by Empire, this 3-day event at The Phoenician in Phoenix, Arizona mixed business with pleasure. After a high-energy opening video shot and edited by Empire, guests were welcomed by the President and Co-Chief Operating Officer of the company. Shortly following, guests enjoyed the first two of ten regional videos that were scripted, shot and edited by Empire in advance of the event.

Empire's crews had visited company branches around the nation to creatively capture and share the idiosyncrasies of each office environment - the hilarity of the inside jokes easily made these two videos, as well as the remaining eight videos shown later on, a hit. After dinner, rocker, activist and opening night keynote speaker Bono set the bar high for the conference as he entreated attendees to encourage philanthropy among clients. Set against Empire's customized backdrop of six fabric columns and a large-scale suspended logo, Bono's speech had a resounding effect on the audience and he received a standing ovation.

With an elaborate lighting package, the mood changed from Sunday's night hot red colors honoring Bono's "(Red)" campaign to a more business-like look for the next day's intensive business sessions. After addresses from top executives and world-renowned reporter, Tom Brokaw, and personalized breakout sessions tackling important issues in the industry, attendees were ready for a little fun. Guests laughed their way through a Saturday Night Live "Weekend Update"-style video, cleverly produced by Empire with witty, customized company humor. To elevate the energy again after dinner, Empire staged the theatrical production of a game show with a script, scenery and costuming developed by Empire, conference attendees were laughing and cheering through an incredibly memorable evening as their top executives and regional managers played the roles of host and contestants onstage.

Still elated from the hilarious antics of the game show, guests moved into the afterparty, curious about the concert stage and satellite screens Empire had installed. Utter shock gave way to pride as they rocked out to a band composed of executives in their very own division singing hits like "Sweet Home Alabama" and "We're an American Band." Guests danced and partied the night away as dance band Brian Kirk & The Jerks kept the music going. Though attendees were a bit groggy the next morning from the prior night's festivities, they were impressed by morning keynote remarks from General Colin Powell on the illuminated red, white and blue stage. After a final round of breakout sessions, attendees returned to the ballroom for the awards presentation, with the most anticipated award of "Best Video" going to the Boston region, as Bono's instincts accurately predicted. Empire's closing video of live action moments and memories captured throughout the conference nicely rounded out a successful and seamlessly executed event.

Empire is a worldwide producer of company meetings, managing all aspects of a conference including stage production, technical production, video, photography, site selection, contracting, logistics, catering, décor, talent coordination, security and on-site supervision.