Empire Produces Top Teen Act, The Jonas Brothers, for a Sweet 16 Party in New York City
For the daughter of a private client, Empire recently produced a Sweet Sixteen celebration at the Blender Theatre in Manhattan - featuring a private concert by the Jonas Brothers.Currently sharing the title of the most popular teen pop-rock band in the nation with Hannah Montana (a/k/a Miley Cyrus, see Empire February 2007 case study), the Jonas Brothers have been booked solid with tour dates and television appearances since their self-titled platinum album was released in August 2007. Despite the Jonas Brothers' busy schedule, Empire managed to secure the band for a private performance just two days after the end of their wildly popular guest star appearance on the Hannah Montana: Best of Both Worlds Tour and just three weeks before the start of their own sold-out headline arena tour.
The band's appearance was a surprise to all of the attendees except for the family and the guest of honor's friends screamed in delight and disbelief when the proud father introduced and revealed the band. One highlight of the evening occurred when the three brothers invited the guest of honor onstage and serenaded her with Happy Birthday and another song from their album. The 75-minute greatest hits show was energetic, intimate and sure to be cherished by the client, his daughter and their family and friends for a very long time.In addition to booking and coordinating the headline entertainment, Empire selected & contracted the venue, directed audio/visual production, rented supplemental band gear & staging, coordinated catering, rentals, florals, provided event staff and managed logistics.
Empire is a leading producer of both corporate and private concert events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
