Empire Presents Rock & Roll Hall of Fame Members ZZ Top at a Corporate Event
For the second consecutive year, one of the world's largest corporations chose Empire Entertainment to secure and produce the headline entertainment for their top clients at their annual conference.Empire presented a variety of entertainment options to the client who ultimately chose Rock & Roll Hall of Fame Members, ZZ Top, to headline their evening finale celebration.When this American Blues rock band formed in 1969, little did they know that they would continue to rock the house with the same three original members more than 35 years later. These rock icons, famous for their custom guitars and trademark beards, delivered a 90-minute greatest hits set to 300 adrenaline pumped guests at the packed Joint at the Hard Rock Hotel.
Guests sang along to classic hits such as "Cheap Sunglasses," "Legs," "Sharp Dressed Man," "Gimme All Your Lovin," and others, screaming for more as the legends governed the stage. The client was thrilled as the rock & roll band from Texas brought the house down.Empire executed all contracts and negotiations, worked closely with the Joint to provide high end concert production, managed and coordinated all logistics, facilitated signed ZZ Top memorabilia and even organized a meet & greet with top level executives.
Empire is a leading provider and producer of headline musical entertainment for major business events worldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
