The Pick-Up Artist' Series Multi-City Promotion
Empire Entertainment created a five city interactive promotional tour that exposed the VH1 brand to over three thousand people in over fifty 50 clubs, lounges and bars throughout markets in Boston, Philadelphia, Washington DC, Hoboken and New York City. The promotion featured an eye catching branded vehicle that covered over 1000 miles of mobile bill boarding and a three person cast of promotional actors who interacted with patrons at singles hot spots as pick-up experts who trained, evaluated and critique would-be Romeos and Juliets to help them develop their pick-up skills just prior to, and during, the targeted demographics night out.
The "Pick Up Artist" promotions were a series of promotional stunts that created personal one on one marketing interactions and press/media in all five cities. Scores of clubs eblasted their clientele and set off special parking area for our branded vehicle in front of clubs with velvet rope treatment.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
