Bryan Adams Rocks a Corporate Audience in Maui, Hawaii
For the celebration evening of a recent business conference, Empire Entertainment delivered superstar rocker Bryan Adams to perform a major concert event in Maui, Hawaii. The concert was the latest success in a long history of entertainment collaborations between Empire and this longstanding client. The company in question, an international technology goliath, had sought to book Bryan Adams on several past occasions, but scheduling conflicts had always prevented him from accepting the engagement. This year Empire leveraged its deep relationships with Bryan Adams' camp to finally make it happen – and it was well worth the wait. The concert took place on a massive stage constructed on the beach especially for the show. Adams delivered a hit-filled set to a crowd of fervent admirers who sang along and swooned in the balmy island breezes. Adams performed hits like "Cuts Like A Knife," "Summer of 69," "Everything I Do," "Run To You," "Please Forgive Me," and others and the performance culminated in Adams inviting dozens of attendees onto the stage to join him and dance during the encore.
Before the show, Empire orchestrated an extensive meet-and-greet during which Adams hung out and chatted affably with client executives and their families. The high-spirits of the meet-and-greet seemed to fuel Adams performance, which strained against the given time parameters – he wanted to keep playing and the audience clamored for him to keep his guitar on, but a scheduled fireworks show brought the concert to a close and the evening to a dazzling end.
From the beaches of Hawaii and Mexico to the mountains of Colorado and Vermont, Empire is a leading producer of outdoor concerts for private events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
