Empire Books Top Latin American Acts to Celebrate Mexican Independence Day
In order to celebrate the Mexican Independence Day weekend and as a value added incentive for the hotel's preferred clientele, Kerzner International turned to Empire Entertainment to book two of Latin America's most popular artists for a concert series in the intimate 600 seat Atlantis Theatre, on Paradise Island, Bahamas. Friday night hosted Alejandra Guzman, Mexico's beloved "Queen of Rock". Alejandra put on a show of her greatest hits and dazzled crowd with her sensual presentation and hard rocking performance, proving to the audience why she owns so many Latin Grammy Awards.International pop superstar, Paulina Rubio, followed the next night. From start to finish, guests were up from their seats and dancing to her hits singles, "Don't Say Goodbye" and "Te Quise Tanto". In addition to booking and contracting Paulina and Alejandra, Empire coordinated all logistical details and managed the bands while on site.
Empire Entertainment Inc. is a worldwide leader in the booking of Latin American music and often serves casinos, resorts, nightclubs and local promoters throughout the world as a talent acquisition and production specialist.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
