Empire Produces the Wedding of the Century on Necker Island

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December 1, 2007

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When an internationally-experienced entertainment partner was needed to secure talent for an extraordinary wedding in the British Virgin Islands, they turned to Empire Entertainment to help turn their vision into reality. For the the three-day event Empire booked and coordinated travel and production for over 40 artists to create a memorable experience for the guests and young couple. With distinguished attendees such as Bono, Sergey Brin, Sir Richard Branson, Eric Schmidt, John Cusack, Dean Kamen, as well as senior Silicon Valley executives, it's no wonder this was the most talked about wedding of 2007.

The Friday night welcome reception took place at the Rosewood Little Dix Bay and featured a performance by jazz guitarist Ken Hatfield with a family member of the bride. Empire also coordinated with a local island band called Profile whose performance set the proper tone for the evening. After dinner and speeches DJ Earworm got the party dancing with custom mash-ups created specifically for the weekend. On Saturday night the party was taking to another level. Upon entering the pavilion at the Rosewood Little Dix Bay the guests were greeted with a poolside performance by the Phoenix Fire Dancers. All the way from Vienna, Austria for this performance, Phoenix displayed feats of fire-eating and dancing to a backbeat of tribal drums. Following dinner, the main event was ready to begin – Bob Marley's The Wailers took to the stage and performed a mind-blowing set of reggae classics such as "No Woman No Cry", "Three Little Birds", and "Stir It Up". After the Wailer's amazing performance, DJ Earworm kept the party dancing while Phoenix Fire Dancers gave a special futuristic performance – this time performing a cyber light show. The dance floor was filled throughout the night and guests ended up in the pool and along the beach where large firs had been lit in artful, metal containers that stood above the water. On Sunday afternoon the big day was ready to begin.

The wedding itself was to take place on the beach of Sir Richard Branson's private Necker Island, with the ceremony being performed by Branson himself. Situated on the beach, jazz guitarist Ken Hatfield's wonderful musical mix of Bossa Nova and jazz welcomed guests to Necker as they arrived by private boats and walked up the beach. When the ceremony began it was Conor Oberst of Bright Eyes, equipped with an acoustic guitar, who played the bride down the aisle to his song "First Day of My Life".Following the moving ceremony, the newlyweds stripped off their formal clothes, put on their harnesses and launched directly from the beach into a kite surfing duet with the backing of music by Ken Hatfield. Guests then walked up the beach into the beautiful tented reception area for an intimate performance by Eric Bachmann (former lead singer in 90's indie band "Archers of Loaf") and a fabulous dinner by world-renowned organic cooking master, Alice Waters.

After an extraordinary dinner in the spectacular but minimal dinner tent, decorated in muslin & shell, the magic of the evening was heightened when Bono gave an inspired performance of Ben E. King's classic "Stand By Me", which ended as a group sing-along. After Bono's performance DJ Earworm picked up the beat and spun dance music until well past 3:00AM while guests danced and played alongside Branson's zen pool and Dean Kaman demonstrated one of his newest inventions. For this precision project Empire interfaced contracted and interfaced with all artists, secured travel and ensured that visa requirements were met, coordinated production needs with a world class team of vendors, coordinated on details such as shipping of equipment & costumes, (cargo and production elements were shipped to the islands weeks in advance), coordinated the shuttling of all artists between three islands via private watercraft throughout the week and stage managed all of the live performances and event elements.

Empire Entertainment is renown as a producer of high profile, international events where high level skill sets such as diplomacy, cross-border coordination and complex logistics management are required.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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