Empire Entertainment Japan Delivers British Supermodel Karen Elson for Cosmetics Marketing Campaign

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November 1, 2008

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Needing a 'face' for their ESPRIQUE PRECIOUS line, KOSÉ Corporation, one of the leading cosmetics producers in Japan turned to Empire Entertainment Japan to secure the 'face' for their new brand.Empire Entertainment Japan, utilizing its vast worldwide network of affiliates, negotiated the contract for and ultimately secured British Supermodel Karen Elson for the entire campaign which included television spots, print ads as well as appearances in promotional events.

Karen Elson is a British super model who has been featured on covers of many international fashion magazines such as Vogue and Elle, and walked the runways for many top fashion designers including Marc Jacobs, Chanel, Dolce and Gabanna, and Versace. Her presence in ESPRIQUE PRECIOUS campaign was vital for the image of the line, and added the glamour to the advertising campaign that the client sought to deliver.

Empire is a leading source of talent for television commercials, spokesperson roles, endorsements, celebrity sponsorships and other celebrity-driven marketing initiatives.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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