Empire Entertainment Japan Catapults Musician / Actor Chris Lennon to Asian Stardom on MTV Japan

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October 1, 2008

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Empire Entertainment Japan has been promoting international talent and representing them in the Japan & Asian markets to secure opportunities in television, motion picture, live performance, commercials and other areas. Such was the case with Empire Japan's newest client, hip hop musician Chris Lennon. Represented by Empire Entertainment Japan, Chris was recently cast as MTV Japan's newest VJ. Chris is a hip hop musician who has already released an album with a major record label, and possesses broad knowledge of the current music scene in Japan and the US. He also has a very outgoing personality and charismatic on screen, which makes him the perfect candidate for this position.Fluent in both Japanese and English, Chris was also selected as the red carpet reporter for MTV Video Music Awards Japan, where he also doubled as the translator and interviewed world-famous celebrities such as Nelly, Fergie, Simple Plan, and Paris Hilton.

From Colin Powell and Hillary Swank to Marco Tempest and Chris Lennon, Empire Japan has served as an effective promoter and representative of talent in Japan and Asia.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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