Empire Entertainment Japan Brings 3D Trick Artist Kurt Wenner to Tokyo to Promote a Nestlé Brand
Nestlé Japan turned to Empire Entertainment Japan for the product launch event of their newest creation, "NESCAFÉ CHARGE". Empire Entertainment Japan invited the world-famous 3D ‘Trick Artist', Kurt Wenner to create a 3D chalk painting with the new product as the subject. The exhibition drew in a huge crowd to Marunouchi ‘oazo', the venue located at the very heart of Tokyo, mesmerizing the public with their very first taste of ‘3D Trick Art' in Japan. The event also drew significant amount of media attention, and its overwhelming success led to additional exhibitions across Japan in the following weeks.
Empire is a leading provider of innovative street marketing & event marketing solutions for major brands around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
