Empire Entertainment Japan Delivers Technology Magician Marco Tempest to Host the Oscars of Asia
The Golden Horse Awards is the Academy Awards for Chinese-language films and one of the most prestigious film award ceremonies in the world. When STAR Group was seeking a performer who would not only live up to the prestige of the event, but also astound their millions of viewers, there was only one candidate - Marco Tempest, the virtual magician. Combining the worlds of magic and technology, creativity and cutting-edge visual performance, Marco's skills as an illusionist and as an imaginative performer are revolutionizing the way the world sees magic."Marco Tempest performed his magic in front of the Gods of Dragon Mountain Temple," reported one news syndicate.
Prior to the day of ceremony, Marco spent his day at the Dragon Mountain Temple, where he displayed his magic in front of the Taiwanese press, impressing them with his feats of digital sleight-of-hand and drumming up interest in the upcoming award ceremony. On awards night Marco took the stage at Taichung's Chungshan Hall before a huge live and televised audience. The show began with the stage in pitch black except for a light beginning to materialize on Marco's body. The magical light then flowed through Marco's fingers, down his arms, and his chest, transcending the limits of reality. Right from the start the audience knew they were watching something truly extraordinary.
Marco's performances for the show, from the press junket in Taipei to an impromptu appearance on the red-carpet, and the grand finale where he conjured an actual Golden Horse Award from the virtual world, set the stage for the glamorous night. "A brilliantly imaginative performance of magic and technology!" Deputy Minister of Taiwan's Government Information Office Mr. Albert Lin, said as he scratched his head in bewilderment. The consensus of the millions and millions of viewers across Asia was that Marco's performance was mind-blowing.
Empire Entertainment Japan once again delivered, and helped make one of the biggest film award ceremonies in Asia completely unforgettable.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
