Empire Produces Smash Mouth for a Corporate Audience
When a leading pharmaceutical company wanted top-quality entertainment to perform for approximately 1,000 of their finest sales employees, they turned to Empire Entertainment to deliver a concert with one of the most renowned bands of the 90's. Following a weeks worth of company meetings, the employees entered the ballroom with excitement, awaiting the announcement of who their surprise performer would be. After remarks and an introduction by a company executive, Smash Mouth took the stage to begin their 80-minute greatest hits, high energy set. Kicking off their performance with a rousing rendition of their hit "Can't Get Enough of You Baby," the audience jumped to their feet and cheered the band on as they performed their hit songs such as "Then The Morning Comes", "Walkin' On The Sun", and their cover of "I'm A Believer".
Smash Mouth's interaction with the crowd throughout the set led to a room-wide sing-a-long of classic rock songs including Van Halen's "Runnin' With The Devil" and The Kinks' "You Really Got Me". The evening climaxed with an all-out performance of Smash Mouth's #1 hit "All Star".Empire was responsible for proposing, contracting and arranging travel and accommodations for Smash Mouth, as well as coordinating and managing all schedules, logistical and technical aspects of the band's performance.
Empire Entertainment is a leading producer of private and corporate events in the U.S. and around the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
