The Radiators bring their New Orleans' style to a Week-long Corporate Conference

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March 1, 2009

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When a leading software company was planning to bring corporate customers, partners, team members and industry experts together in New Orleans for a giant, week-long global conference, they asked Empire to provide the entertainment. In keeping with the flavor of New Orleans, Empire proposed and eventually secured local musical legends, The Radiators, to provide the soundtrack for the conference. This New Orleans musical institution has a sound described as a convergence of R&B, jazz, country, soul, swing, gospel, and New Orleans Rock n' Roll.

The Radiators are a featured mainstay of the "New Orleans Jazz and Heritage Festival" but on this week the band was a mainstay at the Ernest Morial Convention Center - acting at the house-band entertainment for three days of meetings and keynotes for a community of top software executives. The Radiators played live music as the eight thousand attendees entered the hall and supported keynote presenters as they took the stage. The Radiators' lively blend of upbeat, cross-genre New Orleans' rock brought energy and pacing and kept attendees engaged and surprised as the event unfolded. Having only wet the appetite of conference attendees, The Radiators took the stage at a local nightclub on one evening where they performed a full-length, high-energy concert that had the crowd electrified and cheering late into the night.

Like the diverse conference attendees themselves, The Radiators' perfect mixture of New Orleans jazz and rock ensured a steady flow for the tightly scripted conferences during the day, and a loose vibe for the guests to unwind to at night.

Empire is a leading provider of entertainment for large scale corporate meetings and events and is always able to deliver local flavor talent whether in New Orleans, Paris or Hong Kong.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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