Empire Brings 'Max Payne' for Unique Three-Day Press Event
Empire worked closely with Fox International to design a press event for the Blu-Ray release of the Fox film, "Max Payne" starring Mark Wahlberg – they wanted something that would fascinate attendees but also speak to the dark themes of the film.The event kicked off innocently enough, with cocktails and a screening of the film at the swish Cipriani Club. But the next morning, the cadre of journalists from around the world began their day at the scene of a grisly double murder – staged by forensics experts from CUNY. The forensics professors and their students created a realistic crime scene in a dark Manhattan club, complete with two "bodies", blood spatter and spent shells. The journalists collected evidence, interviewed witnesses and combed the scene for clues, all in the hopes of solving the murder.
The following morning, at a sports club across town, the journalists were given access to the suspects and their brazen lies and explosive revelations. Arrests were made, followed by cupcakes for all.In addition to great food and drink, the guests were treated to one-on-one interviews with the film's director, Peter Moore, as part of the three-day press event.
Empire Entertainment is a leading producer of unique marketing initiatives and product launch / press events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
