Creating Shared Value' Global Forum
On April 27 and 28, 2009, the world's foremost nutrition, health and wellness company, Nestlé S.A., in conjunction with the United Nations Office for Partnerships and the Swiss Mission to the United Nations, collaborated to present the First Annual Creating Shared Value Forum in New York City. They partnered with a globally recognized communications consulting firm who selected Empire to serve as Production Company for this prestigious program. The objective of the forum was to help advance solutions to the serious problems facing the world in the areas of water, rural development and nutrition.
The forum kicked off with an elegant dinner held at the UN Delegate's Dining Room in the United Nations, with panoramic views overlooking the East River. Invited guests included United Nations, Development, Humanitarian and Relief Organizations, distinguished academics, representatives from a host of Non-Governmental Organizations (NGOs), and other participants in the Forum's discussions. Leaders from the three hosting organizations welcomed the guests while they announced three new initiatives and introduced the topics for the following day's forum. They also debuted the Nestlé Creating Shared Value Report, entitled "Nutritional Needs and Quality Diets," which profiles Nestlé's global efforts to improve quality diets, support weight management, address specific dietary needs and improve knowledge, awareness and understanding about nutrition.
The following day, the world's leading experts in business strategy, nutrition, water, and rural development held multiple panel discussions at the Millennium UN Plaza Hotel. United Nations representatives, members of various development organizations, esteemed academics and government officials contributed their thoughts on the intersection of critical issues in their fields with corporate social responsibility and sustainable development.Moderated by Maria Livanos Cattaui, former Secretary General of the International Chamber of Commerce, the forum included a who's who of experts including: Jeffery Sachs, Special Advisor to UN Secretary General Ban Ki-Moon on the UN Millennium Development Goals and Director of the Earth Institute at Columbia University;Amir Dossal, Executive Director of the United Nations Office for Partnerships;Jane Nelson, Director of the CSR Initiative at Harvard University's JFK School of Government;Nancy Birdsall, founding president of the Center for Global Development; Georg Kell, Executive Director of the United Nations Global Compact; andJohn Elkington, co-founder of SustainAbility, and founding Partner & Director of Volans.
Throughout their discussions, questions and comments were welcomed from the participating attendees who were also leaders on these issues and a spirited discussion ensued. The Forum was also webcast live through various channels all over the globe: See link below for webcast:(http://clients.world-television.com/nestle/Nestle_Global_Forum09/) The incredible day of collaboration, discussion and knowledge-sharing on a wide range of topics helped to suggest strategies and best practices for addressing these issues and promoting a shared responsibility to create a better world. "Creating shared value is essential for the good of business and for the safety of our world. More than 2 billion people go to bed hungry. It's not just awareness, it's our necessity to fix," Jeffrey Sachs said. Empire served as Production Company for this program, designing, managing and overseeing the provision of all technical production, conference logistics, décor and the design and creation of all branding and signage.
Empire is a leading producer of global conferences and forums and a supporter of initiatives promoting global sustainability.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
