The 8th Annual Tribeca Film Festival's Family Festival
The TriBeCa Film Festival once again turned to Empire Entertainment to produce the festival's largest single event - the TriBeCa Family Festival. The multi-faceted street festival pulled in an estimated 200,000 visitors throughout the day and served as a focal point for the growing celebration of the revival of Lower Manhattan. Just as in previous years, this year's Family Festival offered more than 50 tents of entertainment, activities, and food and stretched across 12 city blocks. Four outdoor stages presented a diverse collection of New York-based performers and community talent, including Shrek The Musical, National Double Dutch League and The New Jersey Nets Dancers.
Highlights included an arts and crafts pavilion, a BMX street course from X-Games, a basketball shooting court sponsored by the New York Knicks, hundreds of street performers, face painters, kite-making, sidewalk chalk art, and numerous other kid-friendly activities. The event also included the participation of dozens of restaurants and merchants in lower Manhattan and the spontaneous participation of schools, community groups and all manner of special interests and institutions in TriBeCa. Empire Entertainment served as Executive Producers and managed all production and logistics elements of the entire event and coordinated all services including tenting, integration with city agencies, security, generators and electrical power distribution, decor, staging, sound, lighting, labor, decor, bathrooms, street cleanup, video and A/V, event design and layout, stage management and overall event management.
Empire is a major producer of public events and is proud to be a partner of TriBeCa Productions in the TriBeCa Film Festival.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
