The 2nd Annual World Science Festival
The World Science Festival, co-founded by Brian Greene and Tracy Day has a mission "to cultivate and sustain a general public informed by the content of science, inspired by its wonder, convinced of its value, and prepared to engage with its implications for the future."Following a successful inaugural Festival in 2008, Empire was thrilled to once again team up with the 2009 World Science Festival to produce and manage production of over twenty-five major programs throughout six different New York City venues in a span of just four days.
The festival culminated with an all-day outdoor Street Festival in and around Washington Square Park.This year's diverse programming appealed to all demographics and included moderated panel discussions with some of the most brilliant scientific minds today, original theatrical productions with major stars such as Anna Deavere Smith and Emily Levine, and musical performances by artists such as Bobby McFerrin. Some of the many participants in this year's World Science festival programs included Dean Kamen, Edward O. Wilson, Irena Schulz with Snowball the dancing cockatoo, John Hockenbery, Sylvia Earle, Majora Carter, Lawrence Krauss, Robert Krulwich, Charlie Rose, Oliver Sacks, Alan Alda, Bill Blakemore, Brian Greene and many others.
The response to this year's World Science Festival was phenomenal. More than 165,000 people participated in the Festival's events and programs, with lines again wrapping around city blocks for possible stand-by tickets to the sold-out programs.As was done for the inaugural World Science Festival in 2008, Empire's support on the project included management of numerous venues staging and set requirements, sound, lighting, video playback, stage management and technical direction as well as many other production elements required for such extensive and, elaborate productions. Empire also tracked all production expenses paid directly by the not-for-profit World Science Festival to ensure the foundation stayed on budget and could adhere to rigorous financial reporting standards.
The World Science Festival is an ideal example of Empire's capability to act as a behind the scenes partner on all types and sizes of programs, including multiple-day festivals, as well as our unique ability to mold our services to the client's special needs and to act as a team player to help execute flawless events. Empire Entertainment was once again proud to serve as the production partner for the annual World Science Festival.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
