Innovative Variety Talent For An International Incentive Awards Dinner

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June 1, 2009

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Each year, one of the world's top food and beverage companies flies its highest sales achievers and their spouses from around the world to its New York headquarters to celebrate their achievement and recognize their accomplishments.The trip includes sightseeing, business programs and an evening at Ellis Island. The highlight of the annual trip is the awards dinner, held inside a state-of-the-art tent built temporarily on the grounds of the corporate headquarters. And for the past several years, this company has consistently turned to Empire Entertainment to deliver a program of interstitial performances and post-awards ceremony entertainment.

This year, Empire was charged with creating a program of entertainment that translated over the multinational attendees that were present and that could segue naturally into a night of dancing and celebration.Empire presented the modern circus ensemble Cirque Dreams to perform a series of dynamic segments that inspired and entertained the audience. Performances included a father and sons diabolo juggling trio, a shape-shifting act, a low-slack wire balancing performance and an acrobatic duo on a Risley seat.The Eturnity Band, New York City's best R&B, Funk & Motown dance band, kept the audience dancing until the end of the night.

Empire Entertainment is the leading producer of talent and performers for corporate events.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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