Marco Tempest performs at Tokyo's flagship Apple Store
Marco Tempest performs his next generation magic at the Apple Store in Tokyo's Ginza. Marco Tempest stunned visitors to Apple's Ginza store in Tokyo Japan with his breakthrough combination of technology and magic. Located in the middle of Tokyo's posh Ginza shopping district, on some of the world's most expensive real estate, the Apple Store is a high-profile location always buzzing with activity. Marco, visiting Japan to produce a new TV special, was invited to perform at the Apple Store during its peak December sales season. Despite short notice Marco drew an excited and diverse crowd of shoppers, families, tourists and Apple fans. Entitled "Multimedia Magic Made on a Mac", Marco's performance not only showcased his world-renowned and innovative routines, but it also demonstrated his ability to use Mac products to produce magic.
Using Wi Fi technology, integration between various products ranging from cell phones with cameras to computers to LCD screens, Marco proved once again that he is the future of magic. Under the watchful eye of the audience, Marco solved in less than 5 seconds one of the most popular (and difficult) puzzles in the world - The Rubik's Cube! Marco then asked a random audience member to imagine they were holding a card, and took a photo of them with his cell phone. After placing the cell phone face down in the hand of the subject, they were asked to reveal the card they imagined they were holding. They were then asked to look at the image on the cell phone, and were understandable amazed to see a photo of them holding the actual card that they had only imagined holding moments ago!
The Apple Store management was understandably thrilled with Marco's performance, and is looking forward to future visits to Japan when he will perform at their store again. Marco Tempest continues to blur the line between magic and technology, making Arthur C. Clarkes famous words, "Any sufficiently advanced technology is indistinguishable from magic," ring truer then ever.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
