Technology Magician Marco Tempest Performs Unusual Magic Show at Apple Store in SoHo, NY
On Saturday, September 10th, Marco Tempest gave Apple consumers something that they did not expect! Performing his unique brand of hi-tech magic and illusions, Marco filled the audience with wonder, laughter, and awe. Entitled "Multimedia Magic Made on a Mac", Marco's performance not only showcased is world-renowned and innovative routines, it also demonstrated his abilities to use MAC products to produce his magic. Using Wi Fi technology, integration between various products ranging from cell phones and cameras to computers and plasma screens, Marco proved once again that he is the most ground-breaking magician of the 21st century. Marco and a team of eight assistants attracted so many viewers, that the 2nd floor theater was at maximum capacity!
Performing in the heart of trendy Soho, Marco's audience was entirely diverse. Ranging from computer geeks to families to tourists to supermodels in town for fashion week, the result was unanimous: Marco Tempest had single-handedly made people believe in magic again! Marco was able to solve one of the most popular (and difficult) puzzles in the world; The Rubik's Cube! To the audience's bewilderment, Marco mysteriously pulled a cube right out of the TV monitor. As excited participants would jumble up the cube as much as possible, Marco would foil them all by solving the puzzle in less than 5 seconds. Marco then asked seven random audience members to punch their favorite number into a spectator's cell phone, which magically ended up dialing Marco's personal phone!
Marco continues to be a master at walking the line between the actual world in which we live, and the virtual reality that exists in our amazing technology and our imaginations. As the creative force and production designer behind all of his work, Marco is an event planner and producer's dream!
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
