Fashion's Night Out 2009 in Tokyo
When Vogue Magazine sought to present Fashion's biggest night in Japan, they turned to Empire Entertainment's Tokyo-based Asia Division to Provide Stage Direction for this high profile event.As part of a global initiative to promote retail, restore consumer confidence, and celebrate fashion, Japan and international editions of Vogue Magazine coordinated special evening shows in the respective world fashion capitals. These evening extravaganzas, known as Fashion’s Night Out, were held in New York City, Paris, London, Milan, Tokyo, Russia, Brazil, China, Spain, Germany, Greece, India and Taiwan all on September 10th and 11th, 2009!
On September 11, 2009, stores in the popular Omotesando and Aoyama shopping districts of Tokyo stayed open late in to the night to celebrate the collaboration of fashion brands and designers at Fashion’s Night Out.The opening ceremony for Fashion’s Night Out 2009 was held at the Omotesando Hills Grand Stairs, in the heart of the Omotesando shopping district and hosted by Chris Peppler and world-renowned supermodel Ai Tomminaga. Anna Tsuchiya appeared as a guest performer and gave a spectacular performance for the fans and other guests gathered in the mall. Celebrity guests including Maki Horikita, Mika Ninagawa, Hinano Yoshikawa also appeared to present auction items and celebrate the event with late night shopping. For the finale, Anna Tsuchiya reappeared for a special acoustic performance filled with fanfare and ending in thunderous applause.
Empire Entertainment, in addition to its other duties, acted as stage director orchestrating the Grand Stairs with finesse, allowing them to be used as both the concert stage and MC dais. The Grand Stairs were set and decorated with a variety of different furnishings to maximize the performance of the musicians, guest celebrities, and MCs. Even with the challenges of limited time for rehearsals before the shops opened in the morning, and with careful and smooth co mmunication among the staff and the artists, Empire was able to direct the event to a successful conclusion.
Empire is a leading producer of fashion and retail events worldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
