Empire Asia Delivers For MTV Europe's 'Swatch MTV Playground'
“Swatch MTV Playground”, supported by worldwide watchmaker Swatch and MTV, is a worldwide internet community created to support artists of all genres. This web community provides a variety of creative content and allows people to demonstrate their talents freely and stimulate the imaginations of young creators. Just like the title of the project suggests, it truly provides a playground for any artist who participates.When MTV Europe was planning for the shooting of “Talk@Playground” in Tokyo, they turned to Empire Entertainment Japan for location scouting, staff management, equipment acquisition and general coordination. “Talk@Playground” is a miniseries for television and the Playground website that showcases interviews with world famous artists and designers.
The location was selected based on what would best represent Japan’s creativity and artistry. For Katy Perry, America’s new pop diva, and Manish Arora, India’s leading fashion designer, the historical Sensoji Temple in Asakusa, Tokyo was selected. For Will.i.am, the front man of the world’s number 1 hip hop group, Black Eyed Peas, and Fujiwara Hiroshi, the godfather of Harajuku fashion and music, the Mado Lounge and Mori Museum at Roppongi Hills in downtown Tokyo was selected. Empire was able to perfectly carry out all of the client’s requests, from managing the foreign artists, creators and producers, to coordinating the venues, equipment preparation, and of course overseeing Japanese personnel. Empire’s ability to communicate smoothly with both the Japanese and foreign personnel helped lead to a successful conclusion for the shoot.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
