American Friends of Rabin Medical Center 10th Annual Gala
When it came time to start planning their 10th Annual Gala, the American Friends of Israel’s Rabin Medical Center turned to Empire in order to take their event to the next level. The gala raises money for one of Israel’s premier hospitals, and every year they draw an elite crowd of civic and philanthropic leaders to support their cause.After an extremely successful gala last year, AFRMC needed help to brand the gala and secure high-stature entertainment to liven up the event. With the event on the Intrepid Sea, Air & Space Museum, Empire helped develop the “Broadway on the Hudson” theme through Broadway talent solicitation and collaboration with their graphic designer. Given the client’s concerns that a lengthy program would alienate the audience, Empire conceived creative solutions to integrate the numerous speakers with entertainment components while solving timing issues regarding the schedule of events.
Through an extensive outreach process, Empire secured legendary comedian Robert Klein and world-renowned tap dancer Savion Glover to perform. Empire was also able to secure Charlie Rose to emcee the event and to facilitate the performances of other talent including the Broadway Show “Memphis”, the National Jazz Museum in Harlem All Stars Band and New York City Swing.Empire served as overall event producer for this 760 person gala managing all aspects of production including venue, lighting, staging, audio, image magnification, catering (provided by Restaurant Associates and Foremost Catering), video documentation, valet parking, security, design and décor, graphic presentation and overall project management. Empire also consulted on the invitation design, journal design, and creative programming aspects including scripting, show order, and the medical equipment appeal and art auction ran by Jennifer Roth of Sotheby's. Empire then developed a press release and distributed it to key media outlets for maximum exposure.
Empire is one of the world’s leading producers of not-for-profit events and fundraisers.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
