Empire Teams with Honeysweet Productions to Deliver the Inaugural Brand-In Entertainment Integration Auction
Empire Entertainment, in tandem with Honeysweet Productions, produced the first-ever Brand-In Entertainment Inaugural Integration Auction held at Christie’s Auction House in New York City.The purpose of the Inaugural Integration Auction was to invite professional representatives and advertising agencies to bid on exclusive packages to feature their services and products among a variety of media platforms. Leveraging relationships with major advertising firms in the U.S. and abroad, as well as with major studios, record companies and independent production companies, the Inaugural Integration Auction 2010 auctioned off choice brand incorporation opportunities in a multitude of platforms, including network television, online/ webisodes, graphic novels, films, plays and more.
The setting for the auction was from Christie's Auction House in New York City on January 20th, in the renowned Woods Room. The uniquely original auction was hosted by COO of Brand-In Entertainment and licensed auctioneer Tere Morris. The live auction and program featured stage appearances by John Salley, Samantha Marq, Paul Provenza, Joey Greco, Corbin Bernsen and others, as well as a special performance by Heather Myles from TruCountry.The focal point of the event was the silent auction, which featured an innovative electronic bidding system from IML that eliminates the traditional pen & paper bid sheet.
Empire & Honeysweet branded the room as if it were Brand-In Entertainments headquarters in a simple yet elegant design scheme that transformed the room. For this production Empire & Honeysweet handled all production design and management, talent coordination and stage management as well as consulting on all aspects including logistics, catering and show design.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
