Omotesando Hills 4th Anniversary Party & Music Program
The Omotesando Hills 4th Anniversary Party is a highly anticipated party hosted by the most prestigious and luxurious shopping center in Tokyo, Japan. In February 2010, Empire was in charge of casting and coordinating the artists for the Special Music Program to celebrate the 4th Anniversary of the Mall. The exclusive party was invitation-only with VIPs, company guests and shopping enthusiasts. Empire cast Japan’s Jazz Diva Aoki Karen, Classic Pop Singer Hirahara Ayaka, for the main stage. For the DJ session, Empire secured fashion model DJ Yoshida Natsumi and the immensely popular DJ DAISHI DANCE to heat up the night. More than 7,500 guests attended the event to celebrate, shop, listen and dance to live music, and enjoy the free champagne and chocolate fondue fountains inside the mall.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
