Kurt Wenner: 2010 Buick LaCrosse 3D Painting Campaign
September 2009 was a very busy and exciting month for Kurt Wenner, the amazing 3D artist known for his realistic street painting and chalk murals all over the world. When GM’s luxury brand Buick was launching their new model, the 2010 LaCrosse, they wanted to deliver a memorable and original marketing stunt. When Buick turned to Empire for ideas, Empire secured Kurt Wenner to paint beautiful 3D paintings of the 2010 LaCrosse in major cities in the US. Kurt Wenner’s works were on display for the public at; Pen’s Landing in Philadelphia(9/2-6), Herald Square in New York City(9/7-13, Union Station in Washington D.C(9/17-20) and The Millennium Park in Chicago(9/26-27).
Kurt Wenner performed live demonstrations of his painting, which was fully accessible to the public who were able to experience both the making creation of the painting and the finished product’s impact. All of the 3D painting featured the new 2010 Buick LaCrosse, on a amazing backgrounds, symbolizing the city’s location where the painting was displayed.Kurt Wenner is an artist best known for being the innovator of 3D chalk murals projection called anamorphosis. His 3D Chalk drawings on pavements have been featured in many newspapers, magazine and television shows all over the World. His anamorphic art is meant to deceive the human eye, which might look ordinary from one angle, but viewed through a curved lens, it becomes 3-D. Originally from Ann Harbor, Michigan, Kurt graduated from Rhode Island School of Design. He started his career with NASA as an advanced scientific space illustrator.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
