Empire Delivers Maroon 5 and Mark McGrath for Sports illustrated Swimsuit Issue Parties in NYC and Las Vegas
For the highly anticipated launch of the Sports Illustrated Swimsuit Edition 2010, the Sports Illustrated events team selected Empire Entertainment to provide the perfect entertainment for two high profile, sexy marquee events in NYC and Las Vegas. Empire secured Sugar Ray's lead vocalist and host of Fox's "Don't Forget the Lyrics", Mark McGrath, to emcee the stage program. McGrath introduced the sexy models including this year's cover girl, Brooklyn Decker. At NYC's Hotel Gansevoort, Club Provocateur, first stop of the multi-media tour, onlookers such as John Legend, Jay Sean, and Gregg Bello watched the bevy of supermodels rock a runway that spanned the packed club. The models, guests, sponsors and McGrath partied the night away and later departed on a chartered jet from New York City to their next destination, Las Vegas.
At the final night of the launch at the Hard Rock Hotel's newest edition, Club Vanity, Mark McGrath once again emceed the stage program to an eager crowd of over 1,000 guests and sponsors. For this party, Empire secured rockers Maroon 5 to perform while DJ Cassidy spun. Empire was responsible for securing Maroon 5 and McGrath, handling details relating to their performances with the help of the Sports Illustrated Events team. Empire also worked closely with Team Velocity / Vivid who staged the events.
Empire is a leading provider of high-profile talent for corporate and media events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
