International Superstar Performer Seal in Cancun, Mexico for a Corporate Incentive Meeting
The setting: The idyllic Ritz-Carlton Hotel in Cancun, Mexico. The purpose: An incentive program for one of the world’s leading communication technology companies. The perfect headline entertainment: International, Platinum-selling superstar Seal.Seal’s participation in the event was kept a secret until the moment he was announced onstage to the excited audience of 500+ guests & spouses. Once onstage Seal did not disappoint. His eighty minute set included several danceable R&B and soul covers as well as all of his biggest hits including “Kiss From A Rose,” “Bring it On,” and “Crazy” which had the audience dancing and shouting for encores. Following the performance, Seal graciously greeted and talked with VIPs for almost 30 minutes, taking photos with all of them. For this incentive program, Empire worked closely with the client’s meeting production company, Swift Media Group, to identify talent candidates, negotiate the performance contract (enticing him out of the studio where we was then recording), and facilitated the development of a working production plan with Swift Media Group and local vendors. Empire also worked to manage complicated logistics including the freight of equipment into and out of Mexico, local musician’s union requirements and work permits & visas.
Empire is a leading provider of headline entertainment for corporate meetings & events and is deeply experienced in overcoming the challenges of presenting headline entertainment outside of the United States.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
