Third Annual World Science Festival
The World Science Festival, co-founded by Brian Greene and Tracy Day has a mission "to cultivate and sustain a general public informed by the content of science, inspired by its wonder, convinced of its value, and prepared to engage with its implications for the future."Following a successful inaugural Festival in 2008 and follow up in 2009, Empire was thrilled to once again be chosen to produce and manage production of over thirty major programs throughout seven New York City & Brooklyn venues in a span of just four days. The 2010 World Science festival culminated with an all-day outdoor Street Festival in and around Washington Square Park.
This years diverse programming appealed to all demographics and included moderated panel discussions with some of the most brilliant scientific minds today. Some of the many participants and moderators in this years' World Science festival programs included John Hockenbery, Sylvia Earle, Marc Hauser, Michio Kaku, Charlie Kaufman, Lawrence Krauss, Robert Krulwich, Oliver Sacks, Richard Besser, Alan Alda, Elizabeth Vargas, Brian Greene, and many others. This year's festival also included an original production of Icarus at the Edge of Time, written by Brian Greene, composed by Philip Glass, and moderated by Liev Schreiber and the popular World Science Festival Street Fair in Washington Square Park.
The response to this year's World Science Festival was phenomenal. Thousands ofpeople participated in the Festival's events and programs, with lines again wrapping around city blocks for possible stand-by tickets to the many sold-out programs.As in previous years, Empire's support on the project included technical and stage management of seven venues including oversight of set design & construction, sound, lighting, video playback and technical direction for programs that were often technically challenging due to the nature of the content and technology.The World Science Festival project is an ideal example of Empire's capability to act as a behind the scenes partner on all types and sizes of programs, including multiple-day festivals.Empire Entertainment was once again proud to serve as the production partner for the World Science Festival.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
