The 2010 TIME 100 Gala
Each year TIME publishes the Time 100: A global list of the 100 most influential people in the world. In conjunction with this highly-anticipated editorial event, TIME hosts an exclusive Gala event in New York City attended by many current and past TIME 100 honorees, celebrities, entertainers and world leaders. Heavily covered by global media, The TIME 100 Gala is one of the highest profile newsmaker events in the world. This year's TIME 100 Gala took place on May 4, 2010 at Frederick P. Rose Hall, home of Jazz at Lincoln Center. The event consisted of multiple red carpets, an intimate cocktail reception, a seated dinner and program that combined toasts, speeches, performances, and a cocktail party following the dinner.
Performers at the TIME 100 Gala included Prince, Taylor Swift, Saturday Night Live’s Andy Samberg as well as remarks by President Bill Clinton, Governor Sarah Palin, Dr. Abe - singled out by TIME as one of Haiti’s “heroes”, Neil Patrick Harris, Ben Stiller, Elton John and others.For this high-stature event, all of the evening's production components require seamless execution and Empire was proud to once again assist the TIME Events team led by Christine Rosa, Executive Director of Event Marketing and Events Director Robin Bigelli, as Event Producer. Empire’s responsibilities ranged from securing the performing talent to managing venue, catering (provided by Great Performances), design & décor of all spaces, branding, step & repeat, staging, sound, lighting, video projection, video documentation, live media feed, talent and presenter coordination, stage management, staffing and security.Visit time.com to view a brief summary of this year's Time 100 http://www.time.com/time/video/player/0,32068,83166221001_1987389,00.html
Empire Entertainment is a leading producer of high profile media events and is proud to again have been chosen to produce this remarkable program for TIME.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
