Empire Teams with Radical Media to Create a Commercial Shoot for EA Sports / Madden 11 in Times Square
When Radical Media developed their plans for an ambitious television commercial for client EA Sports, their creative called for a shoot in several locations depicting football's biggest names playing Madden 11 alongside people throughout the country in spontaneous situations.The locations ranged from high school football fields to fire stations and college dorms but the high impact shot required a location that was familiar to all and one that would convey the magnitude of the Games popularity. The natural choice: New York's Times Square.
Radical Media turned to Empire Entertainment to navigate the site selection and permitting of a portion of Broadway and Duffy Square in Times Square and, working with a variety of New York City agencies, Empire was able to deliver this unique location.The shoot featured Quarterback Drew Brees arriving in Times Square via tour bus with cheerleaders in tow and then challenging pedestrians and tourists to play Madden 11. The spontaneous game play was projected onto one of Times Square's massive video billboards. Thousands of bystanders and tourists gathered to fill in the frame for the exciting, spontaneous commercial shoot.For this project Empire supported Radical Media with site selection, permitting and acuisition, site management, tenting, logistics coordination, tchnical management of the connectivity between the center of Times Square and the video billboard and other support services.To view the final commercial: Click Here
Empire is a producing partner in a variety of broadcast and commercial productions.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
