Doodle 4 Google Events in NYC
Each year Google, Inc. invites kids from all over the U.S. to create their own versions of the Google logo – the ubiquitous six letters that appears on millions of desktops everyday, all over the world. The contest culminates with Google flying 40 finalists to New York City to attend a grand event in their honor. The event is called “Doodle4Google”. This year, Google enlisted Empire Entertainment to design and execute Doodle4Google, one of the marquee events in their marketing event stable. Doodle4Google 2010 began with a celebration of the kids’ work at an awards ceremony at Google’s New York headquarters. A panel of judges, which included Sesame Street star Elmo, gave the kids lots of art-making tips before handing out awards to every child, including the 2010 Doodle4Google winner, 9-year-old Makenzie Melton from El Dorado Springs, Missouri.
At the conclusion of the awards ceremony, the children piled onto luxury charter buses to head up to see their winning entries on display at none other than the Cooper Hewitt Design Museum, where their work would be on public display through August 2010. The final stage of the Doodle4Google celebration took place at Central Park’s Great Hill, which was studded with white tents and colorful balloons (in the Google colors, of course), welcoming the children and their parents to afternoon of delicious eats and family fun activities. Google’s own, official “Doodlers” were on hand to sign doodles and talk art with parents and children alike.For this multi-location, precision-timed event, Empire worked closely with the Google events team to develop detailed creative for each aspect of the three separate events.
Empire provided design and decor, set design, stage and technical management, tenting, permitting, catering, activities and coordination of the live events in each location.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
