Empire Delivers Two Comedy Legends for NBC Sports
How do you entertain an audience with invitees such as Michael Jordan, Tony Romo, Dan Quayle, Stone Phillips, Jerry Rice, Don Cheadle, and other luminaries? When NBC Sports was faced with that challenge, they turned to Adam Kahan, Senior Vice President of Empire Entertainment. For more than 20 years, NBC has broadcast the Annual American Century Championship, a golf tournament in Lake Tahoe with a field comprised of major celebrities from the world of sports, film, and television. While the participants play their 18 holes during each day of the tournament, it is up to NBC to also produce evening events to entertain the players. And NBC has been partnering with Empire since 2006 for headline entertainers who will fit both the audience and the event budget.
In 2010, NBC needed two nights of headline comedy, and Adam recommended two of his favorite performers: legendary funnyman Brian Regan, and Seth Meyers, head writer of SNL as well as host of “Weekend Update”. Regan has been an Empire favorite for years, consistently proving he provides the biggest belly-laughs in the business by any performer whose material is always 100% clean. And he proved it again for NBC Sports and American Century, with the client calling his performance a “homerun”.Seth Meyers has more recently become one of Empire’s go-to performers, both for straight standup comedy, as well as for hosting engagements. His standup is sophisticated and hilarious, and his incredibly quick wit and ability to ad lib on the fly make him an ideal host for awards ceremonies and other long-running programs. Empire has secured Seth for projects ranging from hosting The Webby Awards in 2008 & 2009, to hosting & industrial video projects for one of the world's largest technology companies. Adam recommended Seth Meyers for the American Century Championship primarily due to his penchant for doing customized material at the start of his shows. Seth’s comedy about golf generally as well as his jokes about specific personalities in the room brought the house down and set the tone for a second fantastic night of comedy.
Empire Entertainment has been recommending and securing comedians and other headline performers since its inception in 1993. Having presented performers including Jerry Seinfeld, Robin Williams, Billy Crystal, Ray Romano, Dave Chappelle, Jon Stewart, and dozens more for our clients, we take pride in matching the best possible performer to each event, according to the audience demographic, budget, client goals, and other specific factors.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
