Empire Delivers the World-Renowed, Operatic Pop Group Il Divo for the Miss Vietnam World Pageant in Vietnam

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August 1, 2010

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When the Organizing Committee of the 2nd Miss Vietnam World Pageant wanted the world-renown musical group Il Divo to perform at the final night of the 2010 coronation, they turned to Empire Entertainment to secure the group for their first ever visit to Vietnam. The Miss World Vietnam Pageant took place at Vinpearl Land in Nha Trang, Vietnam and was broadcast live throughout Southeast Asia and the world on VTV3 & VTV4. Il Divo kicked off the live program with a dramatic performance of "Amazing Grace", joined onstage by all 40 pageant contestants. Il Divo returned to the stage to perform two final songs - "Regresa A Mi" & "The Winner Takes It All" - thrilling the sold-out audience of 5,000 fans.Upon their arrival in Ho Chi Minh City a press conference was held to introduce Il Divo to Vietnam. They took questions from the local media, posed for photos with Vietnam's top actresses and singers, and sat down with Vietnam's two largest newspapers for one-on-one interviews.

In addition to contract negotiation and delivering the group, Empire managed each aspect of Il Divo's participation for the press conference, performance, and all other logistics throughout their visit in Vietnam. Empire coordinated with the local audio vendors, television and stage directors, lighting, and graphics using Vietnamese translators when needed to ensure that all production aspects were in order. Empire also arranged for the rights clearance of t he songs for live broadcast, assisted with press inquiries and press releases, as well as the booking of Il Divo's air transportation, hotel accommodations, and visa / work permit acquisition.

Empire Entertainment is a leading producer of international talent and events throughout Asia and the world.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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