Jerry Seinfeld, James Gandolfini, Tom Papa and Fran Drescher Perform to Fight Cancer
When Jerry Seinfeld took the stage to deliver one of his legendary stand-up comedy performances, it was the culmination of a yearlong effort to help children and families affected by pediatric cancer. Seinfeld’s 45 minute stand-up performance was the centerpiece of a Celebration of Courage, a night of comedy benefiting the Hope & Heroes Children’s Cancer Fund, a non-profit organization at Columbia University Medical Center.The evening was sponsored by The OctoberWoman Foundation and was underwritten by Action Carting Environmental Services and other sponsors. The overall project was managed by Elizabeth Rose Consulting along with OneSource Worldwide.
Empire Entertainment was proud to be the production company and entertainment producers responsible for delivering Jerry Seinfeld and opening comedian Tom Papa.The event, which took place at New York’s Rose Theater in Frederick P. Rose Hall, Home of Jazz at Lincoln Center, featured a cocktail reception, speaking program, headline entertainment and VIP afterparty.The evening was hosted by James Gandolfini, formerly of The Sopranos, and included special appearances by television star and cancer surviving author, Fran Drescher. The evening’s menu was designed by critically acclaimed chef, restaurateur and author Mario Batali. The evening also featured a silent & live auction and a lounge-style after party in the spectacular Allen Room that looks out on Central Park. Tenor, Michael Amante performed between DJ sets at the after party, which also featured aerial performances and music by Music Fusion. In addition to booking Jerry Seinfeld and Tom Papa, Empire served as the overall event production company handling elements ranging from décor and technical production, to screen graphics, talent logistics and stage management.The sold out evening raised substantial funds for Hope & Heroes Children’s Cancer Fund.
Empire is a leading producer of not for profit events worldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
