50 & Fabulous: Celebrating 50 Years of Women's Advances Since The Pill
In 1960, the birth control pill, now known simply as “The Pill” was introduced to the world in what is now acknowledged as one of the most important inventions of the 20th century. In celebration of this momentous achievement, Empire partnered with State of the Art Events to bring to life the strategic vision that Communications Strategies, Inc. created for this historic event in the form of a gala event at the Pierre Hotel. The gala program honored those women and men who have made major contributions toward ensuring that future generations will continue to have access to education and employment opportunities and level the playing field through advances in women’s health.
The event's Honorees included Kate White, editor in chief of Cosmopolitan Magazine, the National Institute for Reproductive Health, Planned Parenthood Federation of America, Profamil Haiti, a member association of the International Planned Parenthood Federation – Western Hemisphere Region, Jehmu Greene, former head of the Women’s Media Center, Alexander Sanger, grandson of the founder of the Pill, Margaret Sanger, and finally – the Gloria Steinem who was honored with a Lifetime Achievement Award.Cybill Shepherd was host for the evening, often invoking personal stories of her own experience with The Pill. The Daily Show’s Samantha Bee lightened the mood by poking fun at Cosmo: "The GQ of the G-spot, the Newsweek of nookie, the Harper's of hitting it." Grammy nominated singer Jazmine Sullivan brought the evening to a close with her rendition of Natural Woman.
Empire was thrilled to join with State of the Art Events and Communications Strategies, Inc. to help produce this event program celebrating this historic milestone.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
