Empire Japan Produces a 'GAL' event for 10,000 Japanese Girls
Empire Entertainment Japan was called upon to support the production of a popular teenager fashion magazine's promotional event.The event featured a fashion show starring top models, live musical performances from popular Japanese artists, and a special appearance by DJ Hello Kitty.Over 10,000 Japanese teenage girls converged on the Yoyogi National Gymnasium to participate in what proved to be a night full of "GAL" energy.Empire was called upon to Stage Manage the four hour event, that included fireworks, special effects, specialized stage props and a multitude of staff, musicians and models.Empire Japan is a leading producer of live events in Japan and Asia.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
